Cornwall: for the next generation

30th January, 2018

Cornwall: for the next generation

Invest in Cornwall have developed a marketing campaign to attract innovative, progressive, ‘Next Generation’ businesses into the region. The campaign highlights the existing business community and focuses on delivering five key messages; businesses, entrepreneurs, workforce, jobs and lifestyle.

As part of a wider marketing campaign, Invest in Cornwall, alongside the Cornwall and Isles of Scilly Local Enterprise Partnership, have partnered with JCDecaux’s ‘Nurture’ programme to run the “Cornwall: for the next generation” campaign on digital screens across selected sites throughout London – the intent is to provide Cornwall based business with exposure outside of Cornwall, as well as inspiring others to choose Cornwall as a location for their business.

Traditionally, Cornwall has been known as a quaint holiday destination. But its public image of sea shells, sandcastles, and second homes belies the tech industry revolution bubbling under its surface.

Less well known, is that Cornwall is home to the most visionary thinkers and one of the best tech enabled regions in Europe. Since the mining of tin that ushered in the Bronze age, Cornwall has consistently produced technological advances. It is home to many firsts: the world’s first railway journey and the first satellite TV broadcast. It is home to the invention of limelight and the safety fuse.

Cornwall: for the next generation - Campaign Messages

Today, Cornwall continues to embrace this independent pioneering spirit that fosters innovation. It is home to Goonhilly Earth Station, one of the most recognised names in the Space Industry, to Falmouth University, one of the UK’s best arts universities, to Wave Hub, the world’s most advanced marine renewables testing site. Cornwall’s tech economy is flourishing, growing at a rate that outperforms the rest of the country. Until recently, this story of progressive technology, innovative people and future-facing business, was buried beneath the region’s cutesy touristic brand.

This campaign showcases how Cornwall is an inspiring, ambitious region for business owners to locate to – how it’s a global centre for modern business. It’s not just for anyone. It’s for innovators. It’s for people who want to challenge the norm. For enlightened businesses who are ready to rethink workstyle. For businesses who want a happy, more productive team. For businesses who want to thrive on innovation and flourish in a connected ecosystem. It’s for people who love where they work as much as the work they do.

That’s what makes the region a magnetic place full of opportunities for business owners and pioneers. Through case studies and business stories, this campaign celebrates the landscape and the lifestyle that has enabled successful, innovative companies to position themselves in Cornwall. It is a window into the people and the infrastructure that make Cornwall what it is today, for new kinds of businesses that deliver cutting-edge advances and push the boundaries.

If you’d like to find out more about setting up a business in Cornwall, contact the team today.

info@investincornwall.com

01872 326727




How TIGERX is selling dreams around the world from Hayle

11th December, 2018

Who are TigerX? TIGERX is a visualisation studio, creating bespoke CGI / VR imagery and video for their clients. “What we’re doing is create advertising imagery really. The difference is that CGI is our tool. It’s about selling the dream.” TIGERX was born in Hayle […]

Read More



Meet Avanti, the telecoms company bringing rural businesses into the 21st century

7th December, 2018

Avanti provides satellite internet to communities left out of the superfast broadband revolution. Not only does the company, which employs 50 staff at its Operational site at Goonhilly Earth Station on The Lizard, help give businesses access to fast and reliable internet connections in rural […]

Read More

Be the first to hear the latest news, releases and stories from the UK's most exciting and innovative region

Workspace

Cornwall’s eclectic mix of work environments offers a variety of opportunities from collaborative seaside co-working spaces through to industrial workshops

See More

Talent

Cornwall’s businesses engage with and attract a highly motivated pool of professionals who are making the most of Cornwall’s unparalleled work/life balance

See More

Finance & Funding

We work closely with various organisations to introduce your business to finance and funding opportunities throughout the region and beyond

See More

Lifestyle

Work hard. Play hard. Live well.

See More

Community

Cornwall is home to a uniquely supportive and collaborative business community, and as soon as you arrive, you’ll feel it.

See More

Location & Connectivity

1 hour to London. 5 minutes to the beach. Up to 330 Mbps

See More

Why invest in Cornwall?

If you’ve got questions about establishing your business here, or if you’d like to find out exactly how we can support you, get in touch today

Find out more